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In a world of fast fashion and trend-chasing, quiet luxury has emerged as a new fashion trend in 2023.

What is quiet luxury, exactly?  

Contrary to popular belief, it’s not just about high price tags. Quiet luxury fashion is all about understated elegance, timeless design, and quality craftsmanship. It's a way of dressing that values the finer things in life without needing to flaunt them. Why care about quiet luxury right now? Well, it seems that the world is yearning for simplicity and meaning.

How to build a timeless wardrobe    

At the heart of quiet luxury is minimalism, but more polished. This means building a wardrobe with a few high-quality, versatile pieces that can be mixed and matched in a variety of ways. It's about investing in classic designs that never go out of style, rather than constantly chasing after the latest trends. It’s about versatility and quality over quantity.

The importance of investing in high-quality clothes 

One of the key elements of quiet luxury fashion is attention to detail. This means choosing clothing that is well-crafted and made from the finest materials. It's about appreciating the beauty of a perfectly tailored pant or a cashmere sweater that feels luxurious against your skin. Quiet luxury wear is about investing in pieces that will last a lifetime, rather than buying cheap, disposable clothing that will fall apart after a few wears.

Incorporating sustainable practices from head to toe  

Another important aspect of quiet luxury fashion is, of course, sustainability. This means choosing clothing made from sustainable materials and produced in an environmentally responsible way. It's about choosing and supporting brands that prioritize ethical practices, fair labour, and reducing their carbon footprint. Quiet luxury fashion is about valuing not just the quality of the clothing, but also the impact it has on the world around us. 

Quiet luxury fashion is also about creating a sense of calm and tranquillity in your wardrobe. It's about wearing clothes that make you feel comfortable, confident, and at ease. It's about finding joy in the simple pleasures of dressing well. 

Outside of fashion, quiet luxury is taking the time to prepare a meal from scratch. It’s about nourishing your body and caring for the space you live in. It’s about experiences - taking the time to appreciate the beauty of nature with a simple walk, and nurturing your relationships with friends and family, rather than constantly rushing from one activity to the next.

Kuwalla Tee: An early proponent of affordable quiet luxury  

Ten years ago, before the term became popular, Kuwalla Tee was born out of a craving for affordable quiet luxury. From our name to our practices – Kuwalla Tee is Qua:Li:Ty. It’s versatility and sustainability. It’s luxury that is accessible to everyone. Those are the values at the core of designs, with no compromise on style and authenticity.  

Our brand’s philosophy is about nurturing the present and romanticizing the everyday. In such a mindset, we propose a lifestyle where there exists no hurry to arrive somewhere, and no desire to be anyone but ourselves.  

By embracing the principles of quiet luxury, we can all enhance our quality of life and find greater satisfaction in the things that matter most.  

Kuwalla Tee is amongst the top affordable quiet luxury clothing brands in Canada, offering high-quality elevated essentials for everyday wear.